The question, “How do you stay focused and keep making content?” came from my Instagram follower @ali0n who is an incredible artist and lover of her totally rad purple hair (link for her profile below). This is such a HOT topic because writers block is real! Right now I have 12 drafts just sitting there waiting to be finished, but I lost interest half way through writing them and just stopped. How do you start having consistent and fluid content when there is a lack of inspiration? This is a good and really hard topic to touch on because it all depends on what type of blogger you are, but since I am a lifestyle blogger I will give you my tips and tricks!
To be able to continuously have content, there are three things you need to know before you put pen to paper
What Is The Purpose For Your Blog?
So, I am hoping that if you are starting a blog you already know which category you find yourself under. Are you life style, fashion, design, art, short story, adventure, travel, ect. ect.? The most important piece of your blog, however, is knowing why you are doing it.
My blog falls under the “life style” category. I originally chose Life Style because it has no limitations as to what topics I can talk about. However, when I first started my blog I didn’t know why I wanted to, I just wanted to do something. This made it hard to write when there was every topic at my disposal and no clear vision. Before creating a blog or publishing a post I needed to think one step further. I am not just a life style blogger. I am a life style blogger that caters to young women in the corporate/working world, encouraging them in their everyday routine and business ventures.
Suddenly all my content had purpose, it’s purpose drove my posts, and my posts had a theme. I don’t know about you but I absolutely love the show, Project Runway. When they get down to the finale, the contestants have to design and create an entire line of 8-10 pieces, the biggest factor of the winning designer’s line is not just the design, but cohesion. You could have incredible posts but if you are all over the map with unrelated topics, I promise, it won’t be as successful as you would have hoped.
The thought is: Knowing why you want to blog will create cohesion and steer your mind to the right topics that will keep you focused and helping avoid writers block.
Who Do You Want Your Reader To Be?
If you noticed I didn’t ask, “Who is your reader”. This is because you should never let others dictate what you write, instead you should make what you write dictate who reads your blog. It is important to know who you want to write to. Get into the nitty gridy with this. Don’t just say you want to write to women from 18-30 who like fashion. put yourself in your readers shoes.
What is your readers age, gender, style, what do they do for fun, what is it specifically that you write about that they can relate with? Are you an introvert, extrovert, mega punk rock lover, and how are you going to incorporate that to gain a specific type of reader? All of these things will drive unique and creative topics that will help you stay on track and motivated. Know who you want your reader to be.
The thought is: Knowing who you want your reader to be will help you because instead of posting for the whole world, you are basically writing a letter to a fellow friend.
Content Inspire Your Topic or Topic Inspire Your Content?
since I have my a clear vision for my blog and I know who I want my readers to be these are the two ways I begin a blog. Most of the time believe it or not my content inspires what I write about. What does that mean for me? This means I go out and do a photo shoot with 5 different outfit changes, and different locations. I then come back and hit the drawing board. What is it about these photos that I am trying to say? Then I write an entire blog post off of how I interpret a picture. the other way is to already have written topics down and you choose a topic and then you go out and have a photo shoot for that specific topic. Which I actually find to be harder, but sometimes my topic does inspire my content.
The thought is: Change things up if what you’re doing isn’t working. Find people who inspire you or do things opposite of what you normally do. There is no specific “right” way to get inspired.
my 3 writing tricks
After all of that there are a few things mechanically that actually help me as I am writing so that I don’t stop half way through because I am bored or have completely lost what I was going to say in the first place:
- I always create an outline.
- I write my punch lines for every paragraph first.
- I never stop educating myself or reading other blogs for inspiration.
I hope this has helped anyone with providing some practical tools and ways that I have content and HAPPY BLOGGING YALL!
@Ali0n instgram: https://www.instagram.com/ali0n/?hl=en
Photography by Naomi Ledford: